This Should be Interesting: Damon Dash on Par to Produce Roc-A-Fella Tell All TV Series
Damon Dash has partnered with executive producer Lemuel Plummer for a TV series that will tell the story of how Dash, Kareem Burke, and Shawn “Jay-Z” Carter founded their label and more.
“It means a lot that Damon trusts us to tell the story – the true story – of how two global music icons got their start and did nothing less than redefine pop culture,” Plummer said. “That story is so unbelievable and yet so true that we know we have an awesome responsibility as storytellers to get things right.”
The docu/mini series will examine the meteoric rise of the company that established Jay-Z as a leading voice in hip-hop, and later launched the career of Kanye West, while looking at the high cost of fame; the pursuit of it all and the fall of it all as well.
Even before the split, rumors of tensions at the label were hot gossip, and former associates have dished about the split for years. Although Dash has expressed disappointment about Roc-A-Fella’s trajectory in several recent interviews, the principals have never publicly spoken ill of one another and the full story has never been told.
The proposed series could change that, as Dash and Plummer insist they’re planning what they call a “brutally honest account” about the rise of Roc-A-Fella touching on everything from Dash’s relationships with Aaliyah and Rachel Roy, to an in-depth look at Dash’s departure and the severing of his business relationship with Jay-Z.
Dame talked to deadline about the soundtrack and whether or not he got the other’s blessing. Seeming to be exuding with confidence, he exclaimed, “As much music as I could get, I know what I own, and there’s a lot of different artists that would probably not have a problem with participating. And hopefully Jay doesn’t either, but as of yet we haven’t crossed that barrier. I’m not worried about that.” Yeah, let’s hope that goes over okay the rest of the Roc clan.
However, he and Plummer were quick to clarify the series won’t be focused on the music, but instead on the behind-the-scenes highs and lows, beginning from Dash’s private school upbringing and street hustling period to becoming Jay-Z’s manager and beyond. “What defined what we were doing is everything that was in my life equals Roc-A-Fella … there was a point of view at Roc-A-Fella I’m not quite sure people knew what it was. We had so much going on,” Dash said, citing the label’s film and fashion enterprises.
“It’s not about the music that you hear,” Plummer added. “It’s about the actual [behind-the-scenes] story that’s never been told.” The series won’t be a straight biopic about Dash or any of the label’s principals, however. “Roc-A-Fella as a movement wasn’t revolving around one person, but that’s the way it was made to look.
Dash to Deadline:
“My experience is colorless. The reason why Roc-A-Fella crossed and became so essential to pop culture is that we were probably the most authentic people that were also so sophisticated. My experience doing white people sh*t is just as heavy as my experiences doing black people sh*t. Actually I think I’ve done white people sh*t better than white people.”
Hahahahahahahahhahaha. Dame has never been one to bite his tongue, so this should be very interesting. I'm definitely ready for this. Maybe now Dame can catch up on some of those legal bills he has amassed over the years. Hopefully, this is just the beginning of the reemergence of 'his mogul'.
via Deadline (very edited)