Dwyane Wade has parlayed his steeze into a fitness and technology combination.
“Dwyane WadeTrailer: "The LeBrons" Season 2 + Being Pitched for "Cartoon Network" + Celeb Guests. Read more ... » Driven” was released today, as they celebrate their third NBAEnding the 2011 NBA Lockout Looks Bleak. Read more ... » championship. The app offers customized training programs and videos for basketball players and other athletes.
“It shows people ways to work out, a lot of different ways to work out, whether it’s basketball drills or not. A lot of people work out at home. A lot of people don’t have access to a gym. A lot of people don’t have trainers. So it’s kind of like I’m the personal trainer for basketball and fitness, and I’ll show them a lot of things I do with my body and for my body.”
The app, priced at $3.99, was available Monday for download. It includes basketball drills and a fitness routine along with ways for users to track their progress.
Driven Apps, the publisher, plans to release additional bundles for users to download once they have mastered or completed the initial Wade program.